Marketing is all about presentation. If you present a product just right there will always be someone willing to buy it. Point in case I phones, I pods, your connection to the internet to mention a few, Sure they're nice to have make us feel cool and in step with the rest of society, but seriously do you really need them. Do the make your life easier, better, more fulfilling or are you a slave to them. Do they control you and what you do. Just something to ponder next time your at a lost as to what to think about standing in the check outline.